Our Office of Communications provides services in media relations, writing, social media, design, photography and video. We also provide consultation for marketing and branding internal and external communications.

As Admissions Communication Associate, this position will be tasked with conveying the value proposition of the Gillings School. This will include constructing consistent and thoughtful messaging to increase potential student engagement from prospect through matriculation, leveraging the richness of our Gillings students, faculty, staff, and alumni in storytelling. A critical component of this work is to support the Gillings communications mission by executing the Gillings enrollment marketing strategy. This position will provide guidance and collaborate with others across the school to develop a strategic and creative marketing and communications campaign that is consistent with the mission for all aspects of graduate (master's and doctoral) and undergraduate, Bachelor of Science in Public Health (BSPH), enrollment management. Specifically, the development of our enrollment marketing strategy will require the position to work with thought leaders in the Office of Student Affairs (OSA) as well as conduct market and peer research, relevant to the development and execution of efforts that deliver effective, culturally appropriate communication to prospective students.
This position will also: cultivate data-driven, high-impact, and results-oriented marketing practices to enroll an increasingly high-achieving and diverse student body; strengthen partnerships through the development of multi-year messaging designed to generate a diverse applicant pool, manage enrollment, and support students through matriculation; and assist with pipeline development and outreach to community partners. Further, this position will establish metrics-oriented accountability through analytics to ensure continuous improvement of activities and alignment with enrollment goals.
The Admissions Communication Associate will leverage technology (e.g., Slate, SOPHAS, etc.) using a variety of platforms and mediums including email drip nurture campaigns, social media, and web design/development integration. This position will also be expected to manage several multifaceted, specialized projects simultaneously, providing visionary and operational leadership in communication strategy and implementation for recruitment, enrollment, financial aid, and new student transition through initiatives that are contemporary, on brand message, relevant, and serve to provide greater visibility of the Gillings School to prospective students. This position has a dual report structure, reporting to the Associate Dean for Communications and Marketing and the Director of Admissions.

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

*Excellent writing, editing, proofreading and communication skills with a strong attention to detail.
*Strong analytical skills, critical thinking, and the ability to self-start/multitask.
*Experience querying for and communicating with various target audiences through a variety of communication channels.
*Basic understanding of the admissions funnel and appropriate messaging for enrollment management
*Demonstrated project management skills and experience.
*Knowledge of print, web, and other communications technologies.
*Basic proficiency in Adobe Creative Suite with an emphasis on InDesign and Photoshop.
*Working knowledge of and/or willingness to learn simple HTML / CSS and basic web design.
*Demonstrated collaborative partner customer service approach.

*Minimum of 5-7 years' previous experience in copywriting, email marketing and/or project management preferred.

Not Applicable.

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.